The face behind the scenes. Fishing since I was 8 years old, I remember my first fish was a gudgeon in a cub scout fishing competition. My fishing has taken me through match fishing including Junior National Championship matches, a long stint chasing large carp resulting in a 75lb giant in 2026, and a more mobile approach to the sport chasing predators on land and afloat.

SKOOG is being built deliberately one product at a time.  We're not interested in filling a catalogue for the sake of it. We're interested in finding better ways to equip anglers - and eventually developing products of our own. 

Our ambition is to build a modern fishing and outdoor brand - creating products we genuinely want to use ourselves.

If you're discovering SKOOG now, you're here at the beginning!